Privacy policy

Yild respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how Yild collects, uses, stores, and shares personal information when you visit yild.co.uk, place an order, contact us, sign up for marketing, or otherwise interact with us.

For the purposes of UK data protection law, including the UK GDPR, Yild is the data controller for the personal information covered by this Privacy Policy.

If you have any questions about this policy or how we use your information, please contact us at:

Email: info@yild.co.uk
Phone: +44 7494 531781
Website: https://yild.co.uk

1. Information We Collect

We collect information that you provide directly to us, including:

Your name, email address, telephone number, delivery address, billing address, and account details.

Order information, including the products you purchase, delivery instructions, order history, refunds, returns, gift card activity, and customer service requests.

Payment-related information. Payments are processed through our payment providers. We do not store your full card details.

Communications you send to us by email, WhatsApp, contact forms, social media, live chat, or other customer support channels.

Marketing preferences, including whether you have subscribed to receive our emails, offers, news, or promotions.

We also collect certain information automatically when you use our website, including:

Your IP address, browser type, device type, operating system, pages viewed, approximate location, referral source, interaction with our website, and cookie preferences.

2. How We Use Your Information

We use your personal information to:

Process and deliver your orders.

Take payment, prevent fraudulent transactions, and manage refunds, returns, exchanges, and gift cards.

Provide customer support and respond to enquiries.

Create and manage customer accounts.

Communicate important information about your order, delivery, account, or changes to our services.

Improve our website, products, delivery experience, customer service, and product recommendations.

Send marketing emails, offers, newsletters, and promotions where you have agreed to receive them or where permitted by law.

Operate our loyalty, affiliate, wishlist, returns, order tracking, and customer support features.

Protect our website, customers, and business against fraud, misuse, security incidents, and unlawful activity.

Meet our legal, tax, accounting, and regulatory obligations.

3. Our Lawful Bases for Using Your Information

We use your information only where we have a lawful basis to do so.

We process information to fulfil a contract when we need it to accept, process, deliver, or support your order.

We process information to comply with legal obligations, including tax, accounting, fraud prevention, and record-keeping requirements.

We process information where it is necessary for our legitimate interests, such as improving our services, securing our website, preventing fraud, responding to customer queries, and understanding how customers use our website.

We rely on your consent for marketing emails, non-essential cookies, and similar activities where consent is required. You can withdraw your consent at any time.

4. Marketing

If you subscribe to our newsletter or choose to receive marketing from us, we may send you updates about Yild, seasonal produce, recipes, offers, new products, and other relevant news.

You can unsubscribe at any time by using the unsubscribe link in any marketing email or by contacting us at info@yild.co.uk.

Choosing not to receive marketing will not affect service emails relating to your orders, deliveries, account, or other essential communications.

5. Cookies and Similar Technologies

We use cookies and similar technologies to make our website work, remember your preferences, protect the website, understand website performance, and improve your shopping experience.

Some cookies are essential for the website, cart, checkout, security, and customer account features to work properly.

We ask for your consent before placing non-essential cookies, including analytics, advertising, and personalisation cookies where required. You can change or withdraw your cookie choices at any time through the cookie settings available on our website.

For more information about cookies, please refer to our Cookie Policy or cookie settings tool.

6. Who We Share Your Information With

We only share personal information where necessary to run our business and provide our services. This may include:

Shopify, which provides the ecommerce platform that powers our online store.

Payment providers that process secure payments, including card payment providers, PayPal, Apple Pay, Google Pay, and other payment methods offered at checkout.

Delivery partners, local couriers, drivers, and fulfilment partners who need your name, contact details, address, and delivery instructions to deliver your order.

Trusted service providers that support email marketing, customer support, live chat, returns, order tracking, loyalty programmes, affiliate programmes, fraud prevention, analytics, website hosting, and technical support.

Professional advisers, insurers, banks, auditors, legal advisers, regulators, law enforcement authorities, or other parties where required by law or necessary to protect our rights, customers, or business.

We do not sell your personal information.

7. International Transfers

Some of our service providers may process personal information outside the United Kingdom. Where this happens, we take appropriate steps to protect your information in accordance with UK data protection law. This may include using adequacy regulations, standard contractual clauses, or other approved safeguards.

8. How Long We Keep Your Information

We keep personal information only for as long as necessary for the purposes described in this policy, unless a longer period is required or permitted by law.

Order, payment, and transaction records may be retained for up to six years where needed for tax, accounting, legal, and audit purposes.

Customer support communications may be retained for as long as needed to resolve your enquiry and maintain an appropriate record of our communication.

Marketing information is retained until you unsubscribe, withdraw consent, or ask us to remove it. We may also remove or review inactive marketing records from time to time.

Website and technical data is kept only for as long as reasonably necessary for security, analytics, and website improvement purposes.

9. Your Rights

You have rights under UK data protection law. Depending on the circumstances, you may have the right to:

Request access to the personal information we hold about you.

Ask us to correct inaccurate or incomplete information.

Ask us to delete your information.

Ask us to restrict how we use your information.

Object to our use of your information, including for direct marketing.

Ask us to provide your information in a portable format.

Withdraw consent where we rely on consent to process your information.

To exercise any of these rights, email info@yild.co.uk. We may need to verify your identity before completing your request.

10. Children’s Privacy

Yild is not intended for children to create accounts or make purchases without the involvement of a parent or guardian. We do not knowingly collect personal information from children for marketing purposes.

If you believe that a child has provided us with personal information without appropriate consent, please contact us at info@yild.co.uk and we will take appropriate steps to remove the information.

11. Security

We use reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration, or disclosure. However, no internet transmission or storage system can be guaranteed to be completely secure.

Please keep your account login details confidential and contact us immediately if you believe your account has been accessed without your permission.

12. Third-Party Links

Our website may contain links to third-party websites, social media platforms, payment providers, affiliate services, or other external services. We are not responsible for the privacy practices of those third parties. Please read their privacy policies before providing them with personal information.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, technology, legal requirements, or business practices. The latest version will always be published on yild.co.uk with the updated date shown at the top of this page.

14. Complaints

If you have concerns about how we use your personal information, please contact us first at info@yild.co.uk so that we can try to resolve the issue.

You also have the right to complain to the Information Commissioner’s Office, the UK regulator for data protection matters.

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Website: https://ico.org.uk
Telephone: 0303 123 1113